There is an article in the library called : The Dangers of Online DIY !
by STEVE PEARSON and FORD O'CONNELL
What they say amongst other things is that "The biggest danger of DIY is that
you will be forced to spend too much of your valuable time making tweaks rather than focusing on your content and overarching objectives."
They end up stating :
"Unfortunately, many DIY solutions don't play well with other applications (or require advanced knowledge to plug them together). If your services don't connect or require you to spend a lot of time manually updating the same thing in multiple places, you will end up with a system that becomes static and stale because it's too difficult to keep it up to date. The DIY route may be tempting, but you shouldn't pursue it without serious consideration. After all, your online brand is at stake. The good news is that the same innovations that make these tools so accessible to general users also make it simple for consultants and vendors to implement your online strategy. A carefully selected consultant can help you spend less time building your tools and more time generating the value that comes from effectively operating your network and expanding your online presence."
Hopefully some of those carefully selected consultants will come from our pool !!!