The Internet has become the most important source of current information for users – the primary place they go for research, general information, hobbies, entertainment listings, travel, health, and investments. The “always-on†function of broadband has accelerated this importance.
Internet users are buying more frequently. In 2001, they bought online about 11 times each year; now they buy about 30 times per year. And, as Internet use increases, buying online increases dramatically.
One can turn to the computer to instantly access movie schedules do bookings & do bookings from a bookmarked location.
Just as the arrival of the Internet created a flood of social change, the proliferation of broadband technology as a method of accessing the Internet is beginning to cause its own revolution. Broadband is changing entirely our relationship with the Internet at home – how often we go online, how long we stay online, and what we do online. Simply, modem use is disruptive; broadband use is integrative.
Already we are seeing that broadband users spend more time online than users who connect to the Internet by modem, and that the tasks people undertake online vary based on their method of access.
