http://www.alternativetransportservices.co.uk/
1. Problem is evident:
a) The website is very busy - too much information on one page
b) Images are repeated on this page
c) The word “Darling†on a webpage is not professional
d) Too much animation and colour on this page
e) Too many different text fonts on this page.
2. Negative impact of the problem:
a) This site is very unprofessional and unorganised
b) A person would not even want to read all the information on this page.
3. Improvements:
a) Reduce information on this page.
b) Reduce animation and repeated images.
c) Use one text font that is easily readable and reduce colour on the text.
d) Do not use a black background.
e) Organise important information and underline links.