http://www.paperrad.org/1) What sort of problem is evident?
First of all, this is a horrible website!
There is way to much animation and colour on the page.
The links are “hiddenâ€.
The home page actually hurts your eyes with all the movement.
It seems as if the website was designed by a child – It’s unprofessional.
2) Negative impact?
The site is unappealing, and very unorganised.
The reader feels that he doesn’t want to look at the page or even try to figure it out.
3) Improvement?
Organise!
Use less animation and colour or more appealing colour.
Highlight links so that the reader knows it is a link.
They should use headings and sub – headings.
More examples:http://www.ronoslund.com/http://www.5safepoints.com/http://www.videosoniclab.com/